BRILLANTE EJEMPLO DE PUBLICIDAD COMPARATIVA

Es un código que se ha usado ya numerosas veces en turismo. Una de las primeras en hacerlo en una campaña gráfica fué Castilla La Mancha con su campaña "Sin ir más lejos". En ella veíamos castillos castellanos manchegos fotografiados con cielos dramáticos como si fueran castillos escoceses o una galeria en Albacete que parecía una galería en Bruselas. Despues vino Castilla y León, que repitió el concepto aunque de forma mas burda y ahora me encuentro con este anuncio de Turismo de Filipinas que lo vuelve a hacer de manera brillante demostrando que la gallina de los huevos de oro está en plena forma.
Enhorabuena a DDB DM9JAYMESYFU Makati City por la brillante pieza.

UNA OLA DE 250 KM. KYUSHU RAILWAY COMPANY.

Faraónico evento y campaña 360 para anunciar la inauguración de una línea de alta velocidad.
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu. We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is,a 250km wave across Kyushu. We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest.

TURISMO DE SUIZA. MAS QUE MONTAÑAS

Este es un caso contrario a Turismo de Rioja. Se trata de huir de su posicionamiento natural y vender las caracteristicas secundarias del producto. En concreto es un spot dirigido a la venta de City Breaks.
Not only the mountains are beautiful in Switzerland. Swiss cities, too, offer all you could want for a relaxing and varied couple of days -- and nights. Historic sights, cutting-edge contemporary architecture, cosy cafes, buzzing nightlife, shopping in romantic alleyways, a rich and varied cultural life... And all so compact, that you can easily reach everything on foot. To find out what you can experience in a day in each of the 23 cities, see http://www.myswitzerland.com/cities